What Makes a Brand Stand Out? | Ep. #420

<p><span style="font-size: 10pt;">In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand!</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>What Makes a Brand Stand Out?</em></span></li> <li><span style="font-size: 10pt;">00:40 – The popular brands are everywhere</span> <ul> <li><span style="font-size: 10pt;">00:52 – Their logos are subtle and reflects their vision and mission</span></li> </ul> </li> <li><span style="font-size: 10pt;">00:58 – There’s always a story behind every brand</span> <ul> <li><span style="font-size: 10pt;">01:26 – “A brand tells a really good story”</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:33 – Emotion is another factor for a brand</span></li> <li><span style="font-size: 10pt;">02:12 – Brand’s way of interacting with their customers</span> <ul> <li><span style="font-size: 10pt;">02:25 – Some by events and some by social media</span></li> <li><span style="font-size: 10pt;">02:33 – Interaction is often taken for granted, but it is important</span></li> <li><span style="font-size: 10pt;">02:48 – Amazon is known for their great customer service</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:55 – There are brands that will also send out surveys for their services</span></li> <li><span style="font-size: 10pt;">04:19 – When a brand cares, it makes an immense difference</span></li> <li><span style="font-size: 10pt;">04:30 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href= "https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">04:42 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</span></li> </ul> </li> <li><span style="font-size: 10