
What Makes a Blockbuster?
Nichadia
8 min•0 plays•0 favorites
Business & Finance
Description
Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>