What Kind of Content Should You Publish on LinkedIn? | Ep. #72

<p>In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:29 – Today’s topic: <em>What kind of content should you publish on LinkedIn?</em></li> <li>00:45 – <a href="https://www.linkedin.com/">LinkedIn</a> built up an organic traffic base</li> <li>00:50 – Benefits of being able to publish on LinkedIn <ul> <li>01:12 – Posts rank on Google</li> <li>01:29 – Eric syndicates his posts on LinkedIn</li> </ul> </li> <li>01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets <ul> <li>02:02 – More contact requests results in more business inquiries</li> </ul> </li> <li>02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content</li> <li>03:12 – Add your sites and projects to your LinkedIn profile</li> <li>04:00 – Metrics on LinkedIn posts <ul> <li>05:06 – Writing specific, tailored content performs the best</li> </ul> </li> <li>05:57 – Google’s duplicate content vs syndicating on LinkedIn</li> <li>06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog</li> </ul> <h3>3 Key Points:</h3> <ol> <li>LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut.</li> <li>Utilize LinkedIn for content–it ranks on Google too!</li> <li>Unique content does better than posting syndicated content.</li> </ol> <h3>Resources Mentioned:</h3> <ul> <li><a href="https://www.linkedin.com/">LinkedIn</a> – A social networking service where you can publish content</li> </ul> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a