What kind of content should I create to attract new clients?

<p>Welcome to the Mortgage Marketing Podcast with Ash Borland. In this episode, we dive deep into the question of what kind of content you should create to attract new clients. Ash breaks down the two types of content, authority content and lead generation content, and explains why you need both to be successful in your content marketing efforts. He also stresses the importance of having clear and consistent content that accurately represents your brand and business. Don&apos;t miss out on Ash&apos;s behind-the-scenes content, follow him on Instagram. Tune in to this episode for actionable advice on creating impactful and income-generating content for your mortgage business.</p><p>⚫️ FREE LEAD GEN CONTENT FOR MORTGAGE BROKERS SESSION 🟡</p> <p><a href='https://ashborland.teachable.com/p/lead-gen-content-for-mortgage-broker-whiteboard-session'>https://ashborland.teachable.com/p/lead-gen-content-for-mortgage-broker-whiteboard-session</a></p> <p><br/><br/></p> <p>⚫️ MORTGAGE MARKETING BLUEPRINT 🟡</p> <p>Learn more here: <a href='https://ashborland.teachable.com/p/mortgage-marketing-blueprint'>https://ashborland.teachable.com/p/mortgage-marketing-blueprint</a> Use Code MMP15 for 15% OFF.<br/><br/><br/></p> <p>⚫️ WORK WITH ME 🟡</p> <p>Learn More HERE: <a href='https://ashborland.com/'>https://ashborland.com/</a></p> <p><br/></p>