What Kind of A/B Tests Should You Run to Improve Your Sales | Ep. #671

<p><span style="font-weight: 400;">In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">What Kind of A/B Tests Should You Run to Improve Your Sales</span></em></li> <li><span style="font-weight: 400;">[00:40] Add pop-ups to your site!</span></li> <li><span style="font-weight: 400;">[00:42] You can use tools like</span> <a href="https://optinmonster.com/"><span style= "font-weight: 400;">Opt-in Monster</span></a><span style= "font-weight: 400;">,</span> <a href= "https://sumo.com/"><span style= "font-weight: 400;">Sumo</span></a><span style= "font-weight: 400;">, and</span> <a href= "https://www.hellobar.com/"><span style= "font-weight: 400;">HelloBar</span></a> <span style= "font-weight: 400;">to do this.</span></li> <li><span style="font-weight: 400;">[00:52] From there, you just try to drive people to a conversion.</span></li> <li><span style="font-weight: 400;">[01:08] Headlines and copy affect conversions more than most things.</span></li> <li><span style="font-weight: 400;">[01:20] Get on the phone with your customers and ask what got them on board.</span></li> <li><span style="font-weight: 400;">[01:35] You’ll find people will say a lot of the same things.</span></li> <li><span style="font-weight: 400;">[01:39] Take what worked and incorporate it into your headlines and copy.</span></li> <li><span style="font-weight: 400;">[01:53] You need to make sure your copy is cohesive throughout your site.</span></li> <li><span style="font-weight: 400;">[02:00] Urgency is key. Have deadlines.</span></li> <li><span style="font-weight: 400;">[02:09] Use</span> <a href= "https://deadlinefunnel.com/"><span style= "font-weight: 400;">Deadline Funnel</span></a> <span style= "font-weight: 400;">to create a countdown.</span></li> <li><span style="font-weight: 400;">[02:17]