What is the Market Willing to Pay for New Product Launches with Dave Daniels

<p><strong>Dave Daniels</strong> <span style="font-weight: 400;">is a technology veteran with a passion for product marketing and product management.  </span></p> <p><span style="font-weight: 400;">He is a founder of Launch Clinic, which was acquired by Pragmatic Institute (formerly Pragmatic Marketing). He is also a Pragmatic Institute certified instructor, strategist, problem solver, mentor, speaker, entrepreneur, and traveler. </span></p> <p><span style="font-weight: 400;">In this episode, Dave talks about a product launch framework that incorporates crucial components such as customers, segments, competitors, and positioning necessary to build a pricing roadmap that targets your company’s objective.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover about a product launch framework which drives a pricing structure towards achieving a company-wide goal </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn about straightforward strategies of raising your prices to meet your business objectives  </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out how to increase your price better by using a price launch framework</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Always assume that your customers are willing to pay a higher price than you think that they do. Because you often look through your own lens of what you would be willing to pay, not what the market would be willing to pay. You can always go down, it’s hard to go up.“</strong><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span><em><span style= "font-weight: 400;">– Dave Daniels</span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span style="font-weig