WHAT IS THE DESIGN SPRINT

THE DESIGN SPRINT Hello, my name is beyza from the International Institute of Digital Marketing. Welcome to my podcast about the design sprint. Digital marketing is a very long process from design to sale. To reach a high level of sales you need a well-designed and planned idea. In this podcast, we will focus on making a good design and testing it on your customers in a very short period of time. The design sprint is a 5-day process to take crucial and critical business decisions through design, prototyping, and testing ideas with customers. By Design Sprint you can see how customers react before you invest all the time and expenditure of creating your new product, service, marketing campaign, etc. With a design sprint, you can get fast feedback, measurable and satisfying results in a very short time like five days. The method also provides to go out of the traditional office work and replaces it with a smarter and more effective way of solving problems that bring out the best contributions of everyone on the team and helps you spend your time on work that matters. Now let’s investigate how to design sprint works day by day Monday On the first day of the design sprint, start at the end and set a long-term goal. Try to understand who the users are, what are their needs, what is the context… Discuss the problem with your team and pick a target problem to solve in five days. Tuesday On the second day of the sprint, after agreeing on a strong problem, focus on solutions. Every member of the team thinks about their solution to the main problem and writes it on paper. That way, there will be lots of solution ideas. Wednesday By the third day, evaluate all the solutions and decide which solution is the strongest and suits best to your problem. At the end of the day, your team should be able to make a step-by-step storyboard for your final prototype. Thursday On Thursday, you build a realistic prototype. It might look overwhelming and impossible, but it does not have to be a working service or produ