What is So Interesting with Startup Pricing with Saima Khan

<p><strong>Saima Khan</strong> has 10+ years of experience creating pricing strategy and portfolios, revenue management, and business planning. She has 7+ years of experience in international markets as a leader and teammate. She is quick to adapt to change and able to work with different teams in difficult environments.</p> <p>In this episode, Saima shares how you shouldn't price low your products or services at the start as it is hard to increase prices later on, and it might be lower than the market's perception. And she suggests pilot models you can use other than underpricing.</p> <p> </p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Find out what these two essential factors to pitch when you work for startup companies as a pricing consultant</li> <li>Learn about the tools used to test the pricing effectiveness of products in a startup company</li> <li>Find out how to do pricing for newly launched products for a startup company</li> </ul> <p> </p> <p align="center"><strong>"Always start your business with your customer. Where do they see the value? Focus on that when it comes to products, services, and pricing, and then look internally and see how you can be more relevant to your customers, how you can provide them the best value and be agile about it."</strong></p> <p align="center"><em>- Saima Khan</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:45 - What got Saima into Pricing</p> <p>02:30 - Why she stayed in Pricing</p> <p>03:10 - The many skills involved in Pricing</p> <p>03:52 - What's the difference working for a big company versus consulting</p> <p>05:16 - What companies in terms of size does she work with</p> <p>05:52 - Why are there few Pricing consultants focusing on startups, and what is her way of working with startups</p> <p>06:54 - What it looks like pricing for a startup</p> <p>09:42 - Pitching both business model and pricing strategy to companies</p> <p>12:36 - How she helps startup companies with smart pricing decisions based o