What is "newsworthy" PR in the startup world

<p><strong>For this episode of the podcast, we are joined by veteran entrepreneur and technologist </strong><a href="https://twitter.com/michaelapuscar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"><u><strong>Michael Puscar</strong></u></a><strong>. Michael walked us through the following:</strong></p> <ul> <li><strong>Key PR lessons Michael’s learned as a founder of numerous successful startups.<br> </strong></li> <li><strong>The most impressive PR tactics that Michael has seen<br> </strong></li> <li><strong>Gorilla PR tactics that Michael has used to great effect<br> </strong></li> <li><strong>Some valuable suggestions for do’s and don’ts on specific PR tactics<br> </strong></li> </ul>