What is lead generation?

Lead generation is one of the most confusing topics when it comes to online business.⁠<br />⁠<br />I get asked all the time, what is a lead? What's lead generation? What does all of that mean? ⁠<br />⁠<br />So on this week's 6-Figure Mompreneur Podcast episode, I'm sharing more about my perspective on what a lead is and how to think about lead generation.⁠<br />⁠<br />You'll hear different perspectives and opinions from various experts on what leads are and what lead generation means, but as a busy mompreneur, we do business a bit differently than someone who can work 40+ hours a week. ⁠<br />⁠<br />If you're building your business to 6-figures in the small "mom cracks" of your day, then leads and lead generation need to be approached a bit differently.⁠<br />⁠<br />So on today’s podcast I’m chatting through:<br /><br />+ What a lead is and how as a busy mompreneur you should be approaching lead generation differently.<br />+ Why email marketing is vitally important if you are building your 6-figure business in the "mom cracks" of your day<br />+ Why I don't agree with most lead generation experts on what lead generation is<br /><br />Visit the links below to learn more about: <br /><br />+ resources for this episode<br />+ the Simple, 6-Figure, Scalability Video Series<br />+ and to connect with Allison and the 6-figure mompreneur movement<br /><br />RESOURCES: <br /><br />Read the blog post that goes along with this episode: <a href="http://www.allisonhardy.com/blog1/episode212" rel="noopener">www.allisonhardy.com/blog1/episode212</a><br /><br />Get yourself signed up for the Simple, 6-Figure, Scalability Video Series! Through this 5-part Video Series you’ll uncover and discover what action you need to take to make 2021 your first 6-figure year, on your terms. To get signed up visit: <a href="https://allison-hardy.mykajabi.com/offers/uTG774pH" rel="noopener">https://allison-hardy.mykajabi.com/offers/uTG774pH</a><br /><br />CONNECT WITH ALLISON:<br /><br />Follow Allison on Instagram: <a href="http://www.instagr