What Is Geofencing? Everything You Need to Know About Location-Based Marketing

<p>With the growth of mobile phone usage, mobile marketing has been growing by leaps and bounds.</p> <p>More recently, marketers have taken full advantage of its capabilities with geofencing, an incredibly powerful way to harness the power of location based marketing.</p> <p>On this episode of <em>SmartBug on Tap</em>, I share how you can take your mobile marketing to the next level with geofencing.</p>