What Is Driving Your Digital Agency Growth?

<p>Have you ever stopped to really think about what is really driving growth? What inspires you to keep doing what you do? Do you know your agency's purpose?  Are you driven by something more than just profit? Research shows businesses with a purpose often fair better than those that don't. </p> <p>In today's episode, we'll cover:</p> <ul> <li>How to determine your agency's purpose. </li> <li>The value of authenticity. </li> <li>2 tips to become a trusted partner.</li> </ul> <p>Today I talked with Brian Powell, managing partner at <a href= "https://matchfire.com/">Matchfire</a>, a brand design and digital agency. Matchfire focuses on purpose-driven marketing and helping brands embrace who they are. Brian's here today to discuss why all agencies should have a purpose and how your agency can find its own. </p> <h2>How to Determine Your Agency's Purpose</h2> <p>Open up a book or turn on the TV and chances are, you'll find something about purpose. There's a growing movement to do everything with intention and create with meaning. From an agency standpoint, having a purpose doesn't just help your clients understand who you are, it helps you and your team be better at what you do. When you understand the why, it's easier to come up with the how. </p> <p>For me, my purpose to create a resource I wish I had when I was running an agency. If you don't know your agency's purpose, consider these questions:</p> <ul> <li>Why do you want to make money?</li> <li>Why do you want to create your product or provide your service?</li> <li>What makes you different? </li> <li>What kind of void would there be if your product didn't exist?</li> </ul> <p>Talk to your partners and stakeholders and really dig deep. <a href="https://jasonswenk.com/working-with-right-clients/">Why do you do what you do</a>? When you can answer this, a whole new world will open up.</p> <h2>The Value of Authenticity</h2> <p>For some, the word authentic may come across as hippy-dippy as the word purpose. But trust me, consumers can spot phony a mile away. When y