What is Data Driven Marketing for Public Sector?

Data-driven marketing is used widely in the private sector but not so much in the public sector.  In fact, many agencies still struggle with the 'if and why we should use data for improved targeted messaging. So in episode 12 of the Public Sector Marketing Show I discuss:  What is data-driven marketing?  Why government and public sector agencies should be leaning into it  How data-driven marketing works in practice  I speak to Rob Thurner, a specialist in digital transformation who works with government agencies on data-driven marketing strategy --- WIN Our Weekly Show Prize Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us! --- Subscribe, Rate & Review Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).  If you are a regular listener, please rate and review our show. --- Feedback Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital) If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.  --- The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).