What Is an Info Product and How Can You Create One? | Ep. #234

<p>In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>What Is Info Product and How Can You Create One?</em></li> <li>00:33 – Eric describes what an info product is <ul> <li>00:57 – He learned about info products during his internship</li> </ul> </li> <li>01:17 – There are nuances around info product</li> <li>01:25 – You can do 5 to 6-figure launches with info products if done well</li> <li>01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do <ul> <li>01:59 – Your product must solve your audiences’ pain points</li> </ul> </li> <li>02:06 – Conduct customer surveys and keep refining your product</li> <li>02:16 – Lean on word-of mouth marketing and keep people happy with your product</li> <li>02:27 – Eric describes how to create an info product <ul> <li>02:30 – Repeat or repurpose your content to make it into an info product</li> <li>02:51 – You can use <a href= "https://support.apple.com/downloads/quicktime">Quicktime</a> or Powerpoint to stream your content</li> <li>03:00 – Get an idea from <a href= "https://www.udemy.com/courses/">Udemy</a> and <a href= "https://www.skillshare.com/">Skillshare</a> about offering a course</li> <li>03:17 – Make your info product concise and organized</li> <li>03:42 – Focus on one area and avoid overwhelming your audience</li> </ul> </li> <li>03:46 – Offer your content in different formats</li> <li>04:11 – Create an info product with accountability</li> <li>04:38 – It might seem easy to create a focused info product but it takes time</li> <li>04:51 – Take a look at info products offered by <a href= "http://neilpatel.com/advanced-marketing-program/">Neil Patel</a>, <a href="http://backlinko.com/about-backlinko">Brian Dean</a> and <a href="https://frankkern.com/products/">Frank Kern</a></li> <li>05:26 – Subscribe, rate and review and get a chance to win a free copy of <a href="https://aut