What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

<p>In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 - Today’s topic: <em>What Account-Based Marketing Is and How You Can Leverage It</em></li> <li>00:36 – Account-based marketing makes you identify ideal prospects ahead of time</li> <li>01:15 – Have an inbound SDR to look at the exact leads</li> <li>01:33 – <a href="https://www.infer.com/">Infer</a> is a software solution that can help determine which leads are your most valuable leads <ul> <li>02:54 – You can spend your marketing effort towards responding and entertaining leads</li> <li>03:16 – The cost of <a href="https://www.infer.com/">Infer</a> depends on your size</li> </ul> </li> <li>03:24 – Lead forms work with 15-16 questions spread over a few pages</li> <li>04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads</li> <li>04:44 – <a href="https://clearbit.com/">Clearbit</a> will show you information of people in your list</li> <li>05:12 – <a href="http://www.funnelholic.com/">Funnelholic</a>’s experience with account-based marketing</li> <li>05:44 – You don’t need quantity to make money—you need qualified leads</li> <li>06:24 - That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Account-based marketing is becoming more common, even though it’s been around for years.</li> <li>Start with 2 questions on your lead form, then gradually ask more detailed questions to get people to respond.</li> <li>Focus on QUALITY leads—not the number of leads.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leav