What I Learned Running a Tour Business for Over 30 Years

<p>Today's guest shares with us some of her lessons from 30 years of running a tour business. We cover a lot of ground including marketing tours, dealing with journalists, websites, hiring and managing tour guides and chatbots! </p> <p>Lauren Hefferon joins us to discuss how she started, developed, and expanded the bike tour business <a href= "https://ciclismoclassico.com/" target="_blank" rel= "noopener">Ciclismo Classico</a>.</p> <p>She explains the significance of Ciclismo Classico’s website for booking and why she is keen on talking directly with her customers before they book.</p> <p>She shares how she made use of the Zoom culture to hold virtual events during the CIVID pandemic.</p> <p>Lauren also highlights the power of event marketing and offers advice for cultivating effective public relations.</p>