What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567

<p>In episode #567, Eric and Neil discuss the new Facebook algorithm and how it will affect your marketing strategy. Tune in to hear how you can still be seen after the algorithm shift. </p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>What Facebook's New Algorithm Update Means for Marketers in Early 2018</em></li> <li>[00:36] Mark Zuckerberg recently announced a new algorithm that is supposedly about connecting people.</li> <li>[01:00] Facebook makes money off of advertising.</li> <li>[01:11] Your ads will have a tough time showing up organically, so get ready to spend money.</li> <li>[01:30] Historically, they have updated their algorithm for years, but this always increased their ad revenue.  </li> <li>[02:01] Neil has spent hundreds of thousands of dollars trying to “buy fans”.</li> <li>[02:17] Every time Facebook updates its algorithm, it will be harder and harder for you to gain traction with your ads.</li> <li>[02:25] Don’t buy fans, instead spend the money to drive traffic to blog posts and websites.</li> <li>[04:00] Neil spent money on something that didn’t help his business, while Eric spent money on ads.</li> <li>[04:35] YouTube isn’t as “harsh” with their algorithm.</li> <li>[04:53] Anything Facebook sees as a weakness in their site, they try to improve upon using an updated algorithm.</li> <li>[05:15] Facebook needs to promote video more than anyone else.</li> <li>[05:34] Social networks are attention-based and they are constantly trying to buy your attention.</li> <li>[06:02] That’s it for today!</li> <li>[06:04] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><strong>Connect with us:</strong></p> <ul> <li><a href="http://neilpatel.co