What Every Small Business Owner Needs To Know About Their Website Migration

<p>You’ve spent time building a great website, developing lots of great content and establishing a solid digital marketing strategy. Now, for some reason or another, you need to migrate your website. </p> <p>You’ve heard this can potentially undo your hard-earned SEO work and might cause a drop in website traffic. While this may be true in some cases, if done right, migrating your website doesn’t need to impact your traffic or revenue.</p> <p>Today’s episode will help you understand what a website migration entails and what to consider before embarking on one. Tune in if you’d like to feel confident you’re asking the right questions about your company’s website migration. </p> <p>We’ll discuss: </p> <p>What types of website migrations exist and what some of the most common ones are.</p> <p>What an unsuccessful website migration looks like.</p> <p>Myths about expected traffic drops after a website migration.</p> <p>What a successful website migration can look like.</p> <p>Common pitfalls to be aware of that can cause a site migration to go wrong.</p> <p>How to plan for website migration.</p> <p>What a website pre-launch is, how to prepare for it and how to test the new website.</p> <p>How to monitor the new site and what to be aware of while it’s being launched.</p> <p>How to conduct a post-launch review and what it should entail.</p> <p>Measuring site migration performance–when, how, and what should be measured.</p> <p>Different tools that can be helpful during a website migration.</p>