What Every Good Landing Page Needs: Don’t Miss These Key Elements

<p>The experience a potential customer has when they arrive at your landing page may be their first impression of your brand. And first impressions, especially negative ones, tend to stick. Research shows you only have about seven seconds to make that first impression a positive one before your visitors decide to leave your website.</p> <p><br /></p> <p>Landing pages play a key role in conversion–they are all about getting visitors to take action–and as such they warrant different design considerations. In today’s episode, we’ll look at the key elements every landing page needs and how to design your landing pages to actually convert.</p> <p><br /></p> <p>Check out the episode as we discuss:</p> <p>When you should consider using a landing page.</p> <p>How long a landing page should be.</p> <p>Some big mistakes we see businesses making when using landing pages.</p> <p>The importance of having a clear message and a clear call to action on your landing pages. </p> <p>Whether or not your landing page should include navigation.</p> <p>What A/B testing is and what 5 key landing page elements you should A/B test. </p> <p>If and where you should include social proof or authority on your landing pages.</p> <p>How to write a great value proposition.</p> <p>The role of the lead magnet on landing pages. </p> <p>How much information you should collect from the person claiming a lead magnet.</p> <p>Custom “Thank You” pages for visitors after they take action.</p> <p><br /></p> <p><br /></p>