WHAT ENTREPRENEURS NEED TO KNOW ABOUT UNCONSCIOUS BIAS

GUEST – Julia Makhubela – Founder of 54twentyfour<br /> <br /> Unconscious bias influences many aspects of our lives, from the car you drive to the employee you decide to promote. While we are often unaware of our unconscious or implicit biases, we carry them into every situation, even the workplace. Unconscious bias refers to a bias we are unaware of, formed without intent as we go through life.<br /> <br /> These deeply subconscious attitudes are influenced by our background, cultural environment and personal experience. Unconscious biases can affect the perception and perspective of many things, including race, gender, appearance, age, and wealth. <a href="http://www.kayafm.co.za/">Kaya FM </a>