What does Less & Better mean?

<p>The term Less &amp; Better is frequently used by NGOs when trying to address consumption patterns to deliver sustainable meat and dairy. &nbsp;But what does Less &amp; Better mean? &nbsp;And is it really as unifying as the NGOs would like to believe?</p> <p>This programme features <a href="https://twitter.com/drsplace">Dr Sara Place</a>, Chief Sustainability Officer at <a href="https://www.elanco.com/">Elanco Animal Health</a>, and former&nbsp;senior director for the United States <a href="https://www.ncba.org/">National Cattlemen's Beef Association</a>, and by <a href="https://twitter.com/VinoThorsen">Øistein Thorsen</a>, the director of global sustainable food systems consultancy <a href="https://www.faifarms.com/">FAI Farms</a>.</p> --- Send in a voice message: https://anchor.fm/farmgate/message