What does it mean to be a purpose driven brand?

<p>I’ve had some questions lately, and some really good conversations with clients and fellow business owners, about what it means to be a purpose driven brand. So I wanted to chat about this a bit in today’s episode, and give you some tips on how to get started.</p> <p>I also give you a real life and very relatable example of a brand that is brilliant at leading with their purpose.</p> <p><a href="https://petchy.co/shownotes/033/" target="_blank"><b>Shownotes</b></a></p> <p><a href="https://cleancup.no/en/" target="_blank"><b>CleanCup</b></a></p> <p><a href="https://www.accenture.com/_acnmedia/Thought-Leadership-Assets/PDF/Accenture-CompetitiveAgility-GCPR-POV.pdf#zoom=50" target="_blank">Accenture Strategy’s 2018 survey</a></p> <p><a href="https://petchy.co/vip/" target="_blank"><b>Book a Brand it! VIP Intensive </b></a></p>