What Does Boosting a Facebook Post Actually Do? | Ep. #263

<p>In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>What Boosting a Facebook Post Actually Does</em></li> <li>00:40 – Eric gets more emails when they boost a post</li> <li>00:55 – Boosting a post makes it easier for Eric to test new content</li> <li>01:13 – Eric is more interested in collecting more email addresses when he boosts a post</li> <li>01:34 – Initially, boosting a post results in more engagement; then, you try to see if you can collect more emails from the CPA and from there, see if you can make an ad campaign from it</li> <li>01:47 – Neil isn’t fond of the idea of boosting Facebook posts and would rather buy friends</li> <li>01:55 – If you’re boosting a post, make sure your post has an email capture</li> <li>02:21 – If you’re going to spend money on Facebook, spend it going to a landing page or getting more fans <ul> <li>02:36 – Neil hates the concept of boosting a post, but has seen it successfully done</li> </ul> </li> <li>03:00 – Eric has done live videos in the past and would boost to their live audience, then retarget them</li> <li>03:15 – At the end of the day, it is figuring out what works for you</li> <li>03:54 – The value of Facebook Live has grown a lot</li> <li>04:10 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>The goal of boosting a post is to grow your audience and increase that engagement with your content.</li> <li>You spend money to increase your Facebook presence, so make sure you are also leading your audience to your website.</li> <li>Find out what works best for you and suits you well – tests are invaluable for finding this out.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let u