What Disney+’s Strategy Tells Us as Marketers #2335

<p><span style="font-weight: 400;">In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: what Disney+’s strategy tells us as marketers.</span></li> <li><strong>[00:30]</strong> <span style= "font-weight: 400;">Disney+’s recent decision to turn on ads.</span></li> <li><strong>[00:50]</strong> <span style="font-weight: 400;">Our relationship with ads as consumers.</span></li> <li><strong>[01:12]</strong> <span style= "font-weight: 400;">Allowing users the option to pay more not to have ads.</span></li> <li><strong>[01:16]</strong> <span style="font-weight: 400;">Why Neil considers this a better way to monetize.</span></li> <li><strong>[01:36]</strong> <span style="font-weight: 400;">Using the Marketing School podcast as an example of a successful ad model.</span></li> <li><strong>[02:00]</strong> <span style="font-weight: 400;">How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.</span></li> <li><strong>[02:13]</strong> <span style="font-weight: 400;">Why is consumer indication that they don’t like something not enough?</span></li> <li><strong>[02:45]</strong> <span style="font-weight: 400;">The trade-off we make to enjoy platforms despite the presence of advertising.</span></li> <li><strong>[02:56]</strong> <span style="font-weight: 400;">Why you shouldn’t be afraid to show ads or monetize using them.</span></li> <li><strong>[03:20]</strong> <span style="font-weight: 400;">That’s it for today! Don’t forget to rate, review and subscribe!</span></li> <li><strong>[03:42]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live">