What channels should I use to distribute my content as a mortgage broker?

<p>As a mortgage broker, one of the most important aspects of growing your business is building your lead generation and authority. This requires an effective content marketing strategy that is distributed across multiple channels. In this article, we will discuss why it&apos;s important to use multiple channels to distribute your content, and what channels you should consider.</p><p>According to Ash Borland, a mortgage marketing coach, it&apos;s essential to be on all channels when you first start marketing yourself as a mortgage broker. By doing so, you will have the opportunity to gauge which channels are the most effective in generating leads for your business. This is because your audience may change over time, and what was working for you on one platform may not be as effective anymore. For this reason, it&apos;s important to have a diversified content distribution strategy.</p><p>Borland believes that brokers need an &quot;omnipresent&quot; strategy, in order to diversify their lead source and branding. He argues that by appearing on multiple platforms, the algorithm will collect data points and cookies, recognizing that someone likes you. This way, when that person opens up a different platform, they are more likely to see your content again.</p><p>In the long term, you will find that one channel may become the primary driver of your business, while others become secondary channels. However, you don&apos;t want to completely drop these secondary channels unless it&apos;s a strategic move. Instead, you should keep updating them with fresh content to maintain your presence on these platforms.</p><p>In conclusion, as a mortgage broker, it&apos;s essential to have a diversified content distribution strategy that is present across multiple channels. This will increase your chances of being seen by potential clients and build your authority as an expert in the mortgage industry.</p><p>⚫️ FREE LEAD GEN CONTENT FOR MORTGAGE BROKERS SESSION 🟡</p> <p><a href='https://ashborland.teachable.com/p/lead-gen-content-for-