What business owners should do in a recession, with Forbes Contributor and Economist Dr. Bill Conerly

<p><span style="font-weight: 400;">“Recession” is one of the hottest words in economics right now—and it (rightfully) has many small business owners worried. But the good news is there are steps you can take to prepare for whatever is coming. They just might not be what you would expect.</span></p> <p><span style="font-weight: 400;">This week’s conversation is with Bill Conerly, a second-time guest on the Measure Success Podcast. He’s a senior contributor at Forbes, and a consultant who connects the dots between the economy and business decisions. He has the unique combination of a Ph.D. in economics from Duke University and over 30 years’ experience helping companies adapt to changing economic conditions.</span></p> <p><span style="font-weight: 400;">Tune into the full episode for more on how to prepare for a potential recession, some of Bill’s forecasts for what’s coming next, when and why small businesses should raise prices, and more.</span></p> <p><strong>Here’s a Glimpse of What You’ll Learn: </strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What’s surprised Bill the most about the economy from Q4 of 2021 to now, plus what he thinks about the Federal Reserve</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Where Bill thinks short-term interest rates are headed, and what he believes about a potential recession </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How it’s determined whether or not the country is in a “recession” — and why that decision isn’t actually as helpful as people might think it is </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Bill has encouraged businesses to do when it comes to determining their “creditworthiness” (even if they’re not currently taking out loans from a bank) </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The advice Bill would give businesses who are ju