What Business Development REALLY Means, According to Read Davis

<p>Mo asks Read Davis: What is your personal definition of business development?</p> <ul> <li>Being a CEO wasn’t something that Read ever aspired to. He always enjoyed leadership, sales, and being in the field.</li> <li>When he took on the role, he put a challenge to all the business development professionals in the organization to make payroll.</li> <li>Every salesperson needs to strive to be a leader. They own the revenue and everyone at the organization is relying on them to bring in the business.</li> <li>Leaders eat last. They need to take care of everyone in their world and business development professionals are leaders at heart.</li> <li>Business development and leadership go hand-in-hand.</li> <li>Building a growth-oriented culture means understanding your mission and getting buy-in on the vision from everyone on the team. Having the support of the delivery of the service is crucial to being able to sell successfully.</li> <li>Being empathetic is important as well. There are people from both sides of the business that have a vested interest in your success.</li> <li>The objective is to put the sales and services team in front of the organization instead of behind the leadership. Read is a firm believer that the best solutions and companies are driven from the bottom up.</li> </ul> <p> </p> <p> </p> <p>Mentioned in this Episode:</p> <p><a href="http://growbigplaybook.com/" target="_blank" rel= "noopener">GrowBIGPlaybook.com</a></p> <p><a href="https://www.linkedin.com/in/readdavis" target="_blank" rel="noopener">linkedin.com/in/readdavis</a></p> <p><a href="mailto:rdavis@Mcgriff.com" target="_blank" rel= "noopener">rdavis@mcgriff.com</a></p>