What Benefits Await Your Agency Beyond the Seven-Figure Mark?

<p>Are you struggling to get your agency beyond the million-mark? What benefits await beyond seven figures? Erik Olson merged companies with his current partner four years ago and they started <a href="https://thisisarray.com/" target="_blank" rel= "noopener">Array Digital</a>, an agency that, in its beginnings, focused on website development and mobile application services. They introduced digital marketing services as a smaller branch and then realized it became more popular than expected. In his conversation with Jason, Erik spoke about making the decision to niche down and why reaching the seven-figure mark made such a difference. He also talks about his <a href= "https://www.amazon.com/Million-Dollar-Journey-seven-figure-business-ebook/dp/B08WYF46J1" target="_blank" rel="noopener">book</a> about the journey to a million dollars.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Why seven figures?</strong> It took Erik 11 years to <a href="https://jasonswenk.com/5-step-process-7-figures/" target= "_blank" rel="noopener">break a million dollars</a> in revenue but he really saw a difference after that point. Why seven figures? “It’s a nice round number,” he says. It’s not random at all, only 4% of businesses reach the million-dollar mark, so reaching that number meant, to him, that he crossed the threshold of success. Once he did it, he realized that running the business became a bit easier. He finally had extra money to invest in their own marketing, getting clients gifts, a mastermind, and things that were unaffordable in the beginning.</li> <li><strong>Invest in your people.</strong> A huge component of any business is its people and Erik knew this was another area that could see significant investment once the agency started growing. “When I hired my first employee, the only benefit that I had was paid time off,” he recalls. As time went on, they were able to offer more benefits like dental, medical insurance, and even retirement matching. He’s giving his staff what they need to be whole when it comes to their