What B2B marketers can learn from The Weeknd

<p> Brett draws an interesting parallel between modern-day B2B marketers and music megastar, The Weekend. He also talks about his process of finding awesome guests for the show and how they’ve led to collaborations and epiphanies. </p><p>0:00 Intro <br>2:32 Finding podcast guests <br>6:00 Jason Bradwell <br>8:10 Collaboration <br>8:50 Mistakes when creating marketing strategies <br>12:30 Camela Thompson at CaliberMind <br>14:56 Debriefing recent episodes <br>18:17 Letters for The Blend <br>19:50 Parallels to The Weekend <br>28:20 Closing words </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>