What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439

<p><span style="font-size: 10pt;">In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>What Are the Major Differences Between PPC Ads on Mobile and Desktop?</em></span></li> <li><span style="font-size: 10pt;">00:37 – You get less text in mobile because of its limitations</span></li> <li><span style="font-size: 10pt;">00:50 – Mobile costs are cheaper</span></li> <li><span style="font-size: 10pt;">01:15 – You’ll see less snippets or other information with mobile ads</span></li> <li><span style="font-size: 10pt;">01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device</span></li> <li><span style="font-size: 10pt;">02:07 – “You have to tailor for experience”</span></li> <li><span style="font-size: 10pt;">02:18 – Have a responsive design and test how it looks on different devices</span></li> <li><span style="font-size: 10pt;">02:40 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">02:52 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:28 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">When creating ads, consider the devices that your customers use often.</span></li> <li><span style="font-size: 10pt;">Test the ads on EVERY device to fine-tune the experience.</span></li> <li><span style="font-size: 10pt;">Keep in mind the limitations in place with m