What Are Apple Search Ads? | Ep. #265

<p>In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>What Apple Search Ads Are</em></li> <li>00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigger your app on a search <ul> <li>00:49 – You’ll have a sponsored ad on top of that and people can click through</li> </ul> </li> <li>00:57 – The goal is to get more installs</li> <li>01:13 – Eric has been testing this for quite some time</li> <li>01:17 – The average cost per install or CPI has been getting higher over the years</li> <li>01:37 – If you have an app you want to push, this is one of the ways to do it</li> <li>01:51 – Neil has also tried this and it works if your app has a decent rating <ul> <li>02:13 – The rating should be from a good number of people</li> </ul> </li> <li>02:47 – Apps are supplemental for businesses, but don’t try to bet everything on the apps you create <ul> <li>02:59 – It is too expensive</li> </ul> </li> <li>03:15 – It might worth a shot for your business—so try it</li> <li>03:26 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>You can bid on a specific keyword to call up your app on the App store.</li> <li>Your app needs decent ratings for the search ads to work well.</li> <li>Apple search ads aren’t as sophisticated as Facebook or Instagram ads—but, is still worth a try.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><span style="font-size: 10pt;"><strong>Connect with us:</strong></span></p> <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https