What Africa's City Brand and Investment Profiles Tell Us About its Urban Future

<p class="p1"><span style="font-size: 10pt;">Peter Griffiths is a Global Urban Futures Expert who helps people see and imagine cities differently. In this Master Class on city branding we dive into why brand is so critically important and how to leverage it for maximum impact, how brand impacts people’s lives, African cities to be treated as peers internationally, and so much more.</span><br /> <br /> <span style="font-size: 10pt;"><strong>Listen or watch to explore:</strong></span></p> <ul class="ul1"> <li class="li2"><span style="font-size: 10pt;">Why we should think about brand when cities already have so many other challenges to solve.</span></li> <li class="li2"><span style="font-size: 10pt;">Science and data to prove that brand really matters for cities.</span></li> <li class="li2"><span style="font-size: 10pt;">The fascinating correlation between city ‘mentions’ and GDP.</span></li> <li class="li2"><span style="font-size: 10pt;">Exactly how brand impacts on people's lives.</span></li> <li class="li2"><span style="font-size: 10pt;">The South African Cities Network (SACN) city branding toolkit and further recommendations.</span></li> <li class="li2"><span style="font-size: 10pt;">What cities and towns can be doing more of when promoting themselves and how to think strategically.</span></li> <li class="li2"><span style="font-size: 10pt;">How Paris and London partnered to increase footfall by 10%.</span></li> <li class="li2"><span style="font-size: 10pt;">Impact of the pandemic on city branding.</span></li> <li class="li2"><span style="font-size: 10pt;">How cities can stay relevant given new forms of competition arising that can drive people out of cities.</span></li> <li class="li2"><span style="font-size: 10pt;">Asking how your city is likely to be seen from the outside when people learn about it for the first time.</span></li> <li class="li2"><span style="font-size: 10pt;">What African cities learn from other parts of the world.</span></li> <li class="li2"><span style="font-size: 10pt;">Why African cities s