What A Core Difference Is And Why Your Business Needs One

<p>Are you a plumber? And are you the same as every plumber or do you do things better than every other plumber? Are you a business coach that's the best at what you do? Are you a dentist that uniquely serves your marketplace? Whatever your business is, there’s likely at least one thing that differentiates you from all the other businesses offering the same or similar products or services. The question is, do people looking for your product or service know about this core difference?</p> <p>On today’s episode, we’re looking at the foundational topic of core differences–why your business needs one, how to go about creating one, and how to leverage it powerfully in your business. </p> <p>We’ll look at:</p> <p>What a core difference is.</p> <p>Why your business needs to identify and establish a core difference.  </p> <p>How to determine what your core difference is.</p> <p>How to create your core difference. </p> <p>Things to avoid when creating a core difference. </p> <p>Where and how you can leverage your core difference in your marketing.</p> <p><br /></p>