Wellard Architects

<p>Huw Wellard is the director of Wellard Architects, a 4-person Melbourne-based practice best known for their award-winning homes, beach houses and holiday houses.</p><p><br>In this episode, Huw and I discussed:</p><ul> <li>How Wellard's recent rebranding journey has helped them transition from working on a high volume of tight inner-city terraces towards fewer but more substantial new builds, resulting in simpler project management, more time for the client relationship, and better quality enquiries.</li> <li>The strong relationship between the work you show and the work you attract. How Huw made the tough call to retire projects from the website as part of a recent rebrand, what the selection process involved, and why showing fewer but better projects has "changed the trajectory of the practice".</li> <li>How Huw has adjusted his fee structures in recent years to improve practice profitability and avoid overservicing clients, as well as his insights from a recent analysis of the practice's enquiries and productivity.</li> <li>The superiority of solid word-of-mouth marketing and what can help to drive repeat business and referral opportunities in the residential sector.</li> </ul><p>If you'd like to learn more about Wellard Architects, you can visit their website at <a href="http://wellardarchitects.com.au/">wellardarchitects.com.au</a>, or follow them on Instagram at <a href="https://www.instagram.com/wellardarchitects">@wellardarchitects</a>.</p><p>This episode of Office Talk is sponsored by <a href="https://www.officedavesharp.com/">Office D.SHARP</a>, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit <a href="https://officedavesharp.com/">officedavesharp.com</a> to learn more.</p><p>If you have any marketing, brand and business questions you would like me and my guests to discuss in future episodes, please send them to <a href="mailto:info@officedavesharp.com">info@officedavesharp.com</a>.</p>