[Weekend Drop] Swyx on Marketing Yourself - DataTalks.Club

<p>I joined Alexey Grigorev's DataTalks.Club podcast to talk about my viral essay on <strong>How to Market Yourself (without Being a Celebrity)</strong>.</p><p><strong>Links:</strong><br>- <a href="https://www.swyx.io/marketing-yourself/">How to Market Yourself without Being a Celebrity</a> (<a href="https://twitter.com/swyx/status/1249793388037025797">tweet thread</a>)<br> - <a href="https://datatalks.club/podcast/s03e07-market-yourself.html">DataTalks.Club Video and Transcript</a><br>- <a href="https://datatalks.club/books/20210510-the-coding-career-handbook.html">The Coding Career Handbook - special discount</a></p><p><strong>Timestamps</strong></p><ul> <li>Marketing ourselves (1:15)</li> <li>Components of personal marketing (5:00)</li> <li>Personal brand for an average developer (7:06)</li> <li>Picking a domain: what to write about? (13:13)</li> <li>Being too niche (15:30)</li> <li>Finding a good niche (17:15)</li> <li>Learning in public (18:23)</li> <li>Borrowed platforms vs own platform (20:11)</li> <li>Starting on social media: Picking what they put down (22:48)</li> <li>Career transitioning: mutual exchange of value  (23:50)</li> <li>Personal marketing for getting a new job (33:30)</li> <li>Getting hired through the back door (37:50)</li> <li>Finding content ideas (39:45)</li> <li>Marketing yourself in public — summary (40:10)</li> <li>Open-source knowledge (41:11)</li> <li>Internal marketing: promoting ourselves at work (45:09)</li> <li>Signature initiative (49:30)</li> <li>Public speaking (53:30)</li> </ul><p><br>The backing track to my narration is <a href="https://freemusicarchive.org/music/Chad_Crouch/Arps/Algorithms">Algorithms by Chad Crouch</a>.</p>