Web3 Marketing's Next Big Thing: Mass Messaging Across Wallets with Shane Mac

<p>In this episode, I’m joined by Shane Mac, the CEO and Co-founder of XMTP.</p><p>We had an intimate conversation about Shane’s entrepreneurial history where we took a detailed glimpse into his previous startups, multi-million dollar acquisitions, and his vision for the XMTP protocol.</p><p>The motivation behind this episode was to capture a core pillar of web3 growth networks and why communication is the bedrock of any thriving project or company. </p><p>Their recent partnership announcement with Coinbase Wallet sparked a wave of excitement around wallet-to-wallet communication, especially at Bello.</p><p>Recently, Bello integrated XMTP where users can now send mass messages to their NFT collectors or rather any list of wallets. </p><p>XMTP is key for web3 mass adoption and I couldn’t be more excited to capture this moment on Mint.</p><p>So without further ado, I hope you guys enjoy our conversation.</p>