We Promoted the Competition and Still Won

<p>All links and images for this episode can be found on CISO Series (<a href= "https://cisoseries.com/we-promoted-the-competition-and-still-won/">https://cisoseries.com/we-promoted-the-competition-and-still-won/</a>)</p> <p>If you're having a problem getting people to discover your space, then maybe you have to do a better job promoting the space even when it involves the competition.</p> <p>This week’s episode of <em>CISO/Security Vendor Relationship Podcast</em> features me, <a href= "https://www.linkedin.com/in/davidspark/">David Spark</a> (<a href= "http://twitter.com/dspark">@dspark</a>), producer of CISO Series, and co-host <a href="https://www.linkedin.com/in/mikevj/">Mike Johnson</a>. Our guest is <a href= "https://www.linkedin.com/in/zohar-rozenberg-0502221/">Zohar Rozenberg</a>, former head of cyber department in the Israel Defense Force, and current CSO of <a href= "https://www.elron.com/">Elron Electronic Industries</a>.</p> <p><strong>Thanks to this week's podcast sponsor, Reciprocity.</strong></p> <p><a href="http://reciprocitylabs.com/"><img src= "https://assets.libsyn.com/secure/show/24425/Reciprocity_Podcast_Banner.jpg" alt="Reciprocity - ZenGRC" width="600" height="100" /></a></p> <p><em>ZenGRC by Reciprocity is a cloud-based GRC software that automates and simplifies compliance and risk management, solving critical problems at scale while customizing to your business needs. Adhering to the majority of regulations is a snap with pre-built templates and a unified system of record. Learn more at <a href= "http://reciprocitylabs.com/">reciprocitylabs.com.</a></em></p> <p><em><!-- wp:paragraph --></em></p> <p><strong>On this week's episode</strong></p> <p><em><!-- /wp:paragraph --> <!-- wp:heading --></em></p> <h2>Why is everybody talking about this now?</h2> <p><em><!-- /wp:heading --> <!-- wp:paragraph --></em></p> <p>On this podcast we have sponsored guest episodes in which we dedicate a segment of the show for the sponsor to talk about their category. I was just given the heads up by a listener