"We don't need to advertise all the time" [Are you sure?]

<p>"We don't need to advertise all the time" [Are you sure?]</p> <p><br></p> <p>We're on a mission to help one million people RISE by 2030 - join the movement at <a href="http://www.myrise.co.uk/" rel="nofollow" target="_blank">www.myrise.co.uk</a></p> <p><br></p> <p>Every now and again someone sends me a post from a local facility that they feel is aimed at us.</p> <p>Some clearly are, some a little more vague but probably are.</p> <p>It’s cool.</p> <p>As the original (and still the best) group training based facility in Macclesfield I’m sure other facility owners are, at least, aware of us.</p> <p>And, I would assume, that our continued success year after year, might contribute to others feeling they can do something similar.</p> <p>It was, amongst other things, the success of similar set ups in America that gave us some of the indication that this kind of approach could work.</p> <p>One comment that’s been made many times over the years by others is “we don’t do transformations”.</p> <p>I’ve covered before that a “transformation” is a “significant, lasting change”.</p> <p>So if they’re “not doing transformations” they can only be doing “insignificant, temporary changes” 😉</p> <p>The post that was shared with me the other day was along the lines of</p> <p>“We don’t need to advertise all the time. Our results speak for themselves”.</p> <p>I might be wrong, but as the only facility in Macclesfield I see advertising all the time, I assume that was aimed at us.</p> <p>The only ads I ever see in my Facebook feed are from local Globo gyms and from us.</p> <p>As I assume I would fit the ‘spec’ of the kind of person that might want to go to one of the other facilities, I can only assume the fact that I’ve never seen an advert means that they aren’t advertising (online, at least).</p> <p>Which would be fine if they were consistently ‘full’ month after month, year after year.</p> <p>But nothing I hear on the grapevine suggests that this is the case.</p> <p>Our retention is good for the industry.</p> <p>But do people leav