WATERFORD DISTILLERY ANNOUNCES PARTNERSHIP WITH ARTIST LEAH HEWSON FOR THE LAUNCH OF ITS FLAGSHIP WHISKY: THE CUVÉE

<p>Leading Irish visual artist, Leah Hewson, has released her latest work, but you won’t find it in a gallery or exhibition.</p> <p>Partnering with Waterford Distillery, Hewson has created<em> </em><em><strong>Binary Assimilation</strong></em> – an original artwork for the bottle label of the distillery’s flagship single malt whisky coming this autumn: <strong>The Cuvéee.</strong></p> <p>Hewson’s aim was to celebrate the 'many layers and complexities within Waterford’s distillation process and the immense sensory experience of consumption’.</p> <p>Waterford’s unique methodology is <em>terroir</em>-driven. The concept, which is commonly practised by the world’s greatest winemakers, is based on the principle that factors such as weather, soil, and microclimate influence the flavours found in barley and the whisky made from it.</p> <p>To make its multiple award-winning Single Farm Origin whiskies, Waterford Distillery maintains the integrity of each crop of barley by harvesting, storing, malting and distilling it separately. Each Single Farm Origin has been produced separately using barley grown only on individual <em>terroirs</em> throughout the South of Ireland.</p> <p>This individuality can be celebrated in its own right, but the ultimate aim is to layer these component spirits together – in precisely the same manner as a Grand Vin in Burgundy, or Grand Cuvée in Champagne –&nbsp;for ultimate complexity. The whole, greater than simply the sum of its parts.</p> <p>This means – for the first time in whisky production anywhere – Waterford Distillery is assembling 23 different Single Farm Origin component single malts to create the definitive Waterford Whisky: The Cuvéee. It is a lodestar for the brand and a milestone bottling.</p> <p>Leah Hewson’s original artwork reflects the intricate nature of such a milestone product. Two computer-generated images that are depicted in paint have been divided into strips and overlaid with opaque and transparent red and green stripes, and a neon squiggle in to create ’ambiguity and