Want to Build a Successful B2B Community? Take a Soul Cycle Class (6sense content breakdown)

<p>Brett and Jonathan unpack an article titled“Want to Build a Successful B2B Community? Take a SoulCycle Class,” from Latané Conant. Latané is the CMO at 6sence, an account engagement platform helps B2B organizations achieve predictable revenue growth. She writes that marketers can learn a lot from SoulCycle and lists six rules of community building.</p><p><a href="https://6sense.com/resources/blogs/when-building-a-b2b-community-dont-forget-the-joy">Want to Build a Successful B2B Community? Take a Soul Cycle Class</a> (6sense) </p><p>0:00 Intro <br>0:45 Conversation with JG <br>3:10 Latané Conant <br>4:45 Article <br>7:40 Rules of community building <br>10:24 Audience is the content <br>12:24 Give people what they want <br>16:40 Surprise and delight <br>18:40 Do the work <br>21:47 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>  </p>