Want More Website Traffic? Here's a Simple Way to Get It! Use Images to Improve SEO?

<p>SEO is the acronym for search engine optimization.  In a nutshell, it’s the behind the scenes content of your website that helps people find you when they do a Google search.  Think key words and key phrases and meta data and so much more!</p> <p>I want to share some tips on labeling your images for SEO.</p> <p>I talk a lot about the importance of branded photography.   There is so much value to having professional images, but the value goes beyond having fabulous, recognizable visuals.   Images have SEO power, and quite a lot of it.  They also keep people on your page longer which helps with your bounce rate and rankings.</p> <h3><strong>What are Image (Picture) Attributes</strong></h3> <p>First and for most let me explain where you will find the option to include all of the information you are going to learn about in this episode.</p> <p>When you upload media to your website, either for a blog post or your headshot or branded photography for pages on your site, or if you are a photographer, to portfolio galleries, you will see options for the following image attributes:</p> <ul> <li>Alt text</li> <li>Title</li> <li>Caption</li> <li>Description</li> <li>URL</li> </ul> <p>Let’s dive a little deeper into each one.</p> <h4><strong>Alt Text</strong></h4> <p>Let’s start with Alt Text.</p> <p>The alt text filed originated to serve the non-sighted population.  Blind people visit websites and social media pages all the time.   Since they cannot see the visual content, we need to provide details for them to be able to visualize or imagine, what we have posted.</p> <p>The alt text field should include details about the image you are posting.</p> <p>For example, if I am posting a headshot of a woman in a blog post about the importance of having a professional headshot, my alt text may be:</p> <p>A headshot of a caucasion woman with blue eyes, long dark curly hair, smiling, slightly angled to the left and wearing a white blouse and navy blazer with small gold hoop earrings.</p> <p>I’ve included the key phrase for the blo