Voice Technology in Asia

<p>Asian consumers in China, India, and Southeast Asian countries have spearheaded the global adoption of voice. In 2018, iProspect found that <a href="https://www.iprospect.com/en/global/news-and-insights/insights/the-future-is-voice-activated/"><u>62% of smartphone users</u></a> in China, India, Indonesia, Japan and Singapore have used voice-activated technology in the last six months. Usage has primarily been driven by the prevalence of inexpensive smartphones in the region, making capabilities like voice search and in-app voice features more accessible to consumers. Specifically, China has emerged as a global voice leader with its major tech companies building out robust smart home device and smartphone lines. Baidu, Alibaba, Xiaomi, and Huawei have launched advanced voice-enabled devices from speakers and phones to even scooters and robotic dogs. As brands plan for growth in markets outside of North America and Europe, Asian countries harbor underexplored opportunities.</p> --- Send in a voice message: https://anchor.fm/rainagency/message