Visual Branding with Randy Herbertson

In running a business, sometimes having a great visual brand is more important than we think. This is what Randy Herbertson will talk about in this episode. Randy is the president of The Visual Brand, a company that provides branding strategies to other companies. Randy shares how he gets attention from different types of audiences and why it is important to keep a balance between form and function. Listen in!<br /><br />[00:01 – 08:13] Opening Segment<br /><br />- I introduce Randy to the show<br />- Randy’s background<br />- Starting a blog<br />- Posting in Pinterest<br /><br />[08:14 – 22:44] Creativity and Visual Branding in Business<br /><br />- Randy talks about The Visual Brand<br />- Running a business in a pandemic<br />- Randy’s blog site<br />- How gets a lot of viewers<br />- Why LinkedIn is an important tool<br />- Working with various brands<br />- Keeping the balance between form and function<br /><br />[22:45 – 24:09] Closing segment<br /><br />- How you can connect with Randy<br />- Final thoughts<br /><br />Tweetable Quotes:<br />\<br />“Audiences certainly aren't just defined demographically, because there's always a demographic element, that’s just like anything else. How old somebody is or where they live doesn't take much about them, so there's always a psychographic element. The psychographic element isn't just that they love to play tennis and they drink beer. We always look for that other angle. It's something that will be relevant to the brand but will give us a differentiator.” - Randy Herbertson<br /><br />Connect with Randy via <a href="mailto:randy@thevisualbrand.com">randy@thevisualbrand.com</a> <br /><br />Randy's LinkedIn: <a href="https://www.linkedin.com/in/rherbertson/" rel="noopener">https://www.linkedin.com/in/rherbertson/</a><br /><br />Resources Mentioned:<br /><br />What is Your Creative Thinking DNA?: <br /><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/04/19/what-is-your-creative-thinking-dna/?sh=ba40521efce8" rel="noopener">https://www.forbes.com/sites/