Verne Harnish - Scaling Forward

<p><span style="font-weight: 400;">We’ve got a fun conversation today as we’re chatting with another legend, Verne Harnish who has written some iconic books in our space, such as</span> <a href= "https://scalingup.com/"><span style="font-weight: 400;">Scaling Up</span></a> <span style="font-weight: 400;">and</span> <a href= "https://www.amazon.com/Mastering-Rockefeller-Habits-Increase-Growing/dp/0978774957"> <span style="font-weight: 400;">Mastering the Rockefeller Habits</span></a><span style="font-weight: 400;">. We saw Verne speak at Traffic & Conversions about four years ago and knew we had to get him on the show, and here we are! Listen in as we talk about many of the core concepts from Scaling Up and how they relate to today’s environment.</span></p> <p><span style="font-weight: 400;">If you want to scale up in these times right now or even if you want to scale down to become more profitable, Verne gives up the four steps to do that. He also gives us some very actionable, tactical advice on how to connect with influencers and big brands and how to actually get past the gatekeepers to the people that are higher up. He also has a similar concept to our Dream 100 concept which is basically how we got him to be on our show, so it came full circle. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with</span> <a href= "https://evergreenprofits.com/david-jenyns-business-systems/"><span style="font-weight: 400;"> David Jenyns</span></a> <span style="font-weight: 400;">and</span> <a href="https://evergreenprofits.com/russ-perry/"><span style= "font-weight: 400;">Russ Perry</span></a> <span style= "font-weight: 400;">for more insight on systemizing your business. </span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">At the end of the day, scaling anything is about making better decisions. And so it's the sum total of the decisions you make good and bad every hour, every day, every year that determine whethe