Venture Capital & The Future of Food

<p><a href="https://www.linkedin.com/in/julianne-hummelberg-07995136/">Julianne Hummelberg</a> is Vice President at PowerPlant VC, a company that has invested in several plant-based food companies many of which are household names you might know such as Beyond Meat, Veggie Grill and JUST.</p> <p>She believes the world of venture and private capital can play a big role in fixing our food system by investing in companies who are operating by higher standards but still designed to be profitable and scale.</p> <p>How does scaling a plant-based food business fit into a world already struggling with monocropping agriculture? How do you put the right value on non-bottom line economic measures when you are optimizing for financial returns? What is the right role of regulation in a world that incentivizes free market solutions?</p> <p>Those questions and more in this episode.</p> <p>Also, Julianne is kind enough to offer all of our podcast listeners a discount code for one of the companies she's invested into called<a href="https://liveowyn.com/pages/the-cleanest-protein-shake-10?/id=1673142600&amp;keyword=owyn&amp;gclid=Cj0KCQjw-uH6BRDQARIsAI3I-UcnWJQRj7PYspxoqIwcepzXb9upcbhP-VJtE4VlLQn4gGYy58XTyIkaAlVDEALw_wcB"><strong> </strong></a><a href="https://liveowyn.com/pages/the-cleanest-protein-shake-10?/id=1673142600&amp;keyword=owyn&amp;gclid=Cj0KCQjw-uH6BRDQARIsAI3I-UcnWJQRj7PYspxoqIwcepzXb9upcbhP-VJtE4VlLQn4gGYy58XTyIkaAlVDEALw_wcB"><strong>OWYN</strong></a>, which is a fantastic nut free, dairy free, soy free, and gluten free protein shake. &nbsp;Enjoy 20% off on any purchase of $25 or more until the end of the year using the code OWYNPPV2020.</p>