Value Pricing and Value Selling with Jim Broderick

<p><strong>Jim Broderick</strong> is a seasoned Pricing Professional with 20+ years’ experience across Marketing, Product Management/Product Development, Finance, Operations, Data Analysis and Sales; he has a unique ability to view Pricing from all dimensions. He also created and led the Pricing Function at a $500M Manufacturer/Distributor and a $100M Professional Services Company. He works cross functionally to achieve support in building the pricing function, pricing initiatives and overall strategy at the same time he is responsible for price uplift in excess of $50M over a 15-year career. </p> <p>In this episode, Jim shares how the different roles he tackled helped him work his way up to being a Pricing executive. How he greatly impacted his business in just over three years is one area he details the process in achieving it. He talks about how value pricing and value selling is at the heart of providing solutions to customers and impacting businesses. </p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong> </p> <ul> <li>Learn how you can institute a value-selling process with your salespeople so you know your customer’s pain points and find solutions to their problems</li> <li>Find out how to see price as a proactive lever rather than a reactive pain point</li> <li>Discover the pricing skills and action steps you ought to have and implement to massively impact a business</li> </ul> <p> </p> <p align="center"><strong>“You have to talk to your customers. You have to be out from behind the desk, work with the sales people, figure out what makes them tick. How can they drink the Kool Aid that you are pouring in? Because if you can't get to that level, again, all the analysis in the world, if you can't get it in front of the salespeople, in front of the customers, it's a waste of time.”</strong> </p> <p align="center"><em>- Jim Broderick</em> </p> <p> </p> <p><strong>Topics Covered:</strong> </p> <p>01:20 - From being a carpenter to a VP of Pricing </p> <p>02:39 - The affordability of school