Value-Based Pricing: Valuing and Monetizing Products and Services with Jon Manning

<p><strong>Jon Manning</strong> is the Head of Pricing / Chief Economist at MYOB and Author of "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services". His career has been a journey through the most commonly used pricing methodologies: the cryptic world of oil industry pricing, cost-plus pricing in catering & consumer packaged goods, revenue/yield management in aviation, travel & tourism, and dynamic pricing in internet cafes on the High Streets of the EU and USA.</p> <p>In this episode, Jon shares that more than relying on Twitter and Facebook likes, especially with startup companies, it's essential to have a pricing model at the start, so you provide and create value at the onset. He talks about the book and how it tackles the end-to-end journey in the world of value creation, understanding, monetization, and communication of value.</p> <p> </p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Discover and understand the value-based pricing canvas so you can provide value even at the start of your business</li> <li>Learn to identify the sources of value in your product and services to define your value proposition clearly</li> <li>Find out how you can be focused on value creation but making it more powerful with behavioral economics in consideration</li> </ul> <p> </p> <p align="center"><strong>"It's all about value, really. So, just make sure you understand the value. And if you're monetizing value you just can't go wrong."</strong></p> <p align="center"><em>- Jon Manning</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:25 - Talking about Jon's book: Overcoming Floccinaucinihilipilification</p> <p>03:40 - How does a crowdsourcing website work for Pricing Prophets?</p> <p>06:35 - What is a value-based pricing canvas as the main gist of Jon's book</p> <p>08:30 - How each cell in a canvas work</p> <p>10:34 - Talking about the internal pricing processes and customer-facing processes in the pricing canvas</p> <p>13:18 - Where creating value