Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu

<p><strong>Why you have to check out today’s podcast:</strong><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover why value-based pricing  is the most neglected step in understanding price </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to communicate product value in value conversations with customers before products are made for better pricing </span></li> </ul> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out the importance of having a pricing strategy to determine a product’s value </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>Stephan Liozu</strong> <span style= "font-weight: 400;">is the Founder of</span> <a href= "http://www.valueinnoruption.com/"><span style= "font-weight: 400;">Value Innoruption Advi</span></a><span style= "font-weight: 400;">sor</span><a href= "http://www.valueinnoruption.com/"><span style= "font-weight: 400;">s</span></a><span style="font-weight: 400;">, a boutique consulting firm specializing in disruptive approaches in value, pricing, and strategic management.  He helps leaders in organizations that want to get started in pricing by conducting assessments and building road maps. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In this episode, learn all about value pricing and how to use the right pricing toolbox to come up with a price based on how much a customer believes a product is worth.  </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Critical problems are around value. Pricing comes later.”</strong> <span style="font-weight: 400;"> </span></p> <p><em><span style="font-weight: 400;">- Stephan Liozu</span></em><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong><span style= "font-weight: 400;">