USP's the best of

<p dir="ltr">A strong USP provides a solid foundation for differentiating your product and giving you a leg up on the competition. These famous USPs have worked well to promote products and services successfully.</p> <p dir="ltr"><strong>Podcast Transcript</strong></p> <p dir="ltr">A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not.</p> <p dir="ltr">Using a USP is a great marketing tool to help position and sell your product. Some marketing experts go even further and believe that unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you can't target your sales efforts effectively.</p> <p dir="ltr">A strong USP provides a solid foundation for differentiating your product and giving you a leg up on the competition. These famous USPs have worked well to promote products and services successfully.</p> <p dir="ltr"><strong>Avis</strong></p> <p dir="ltr"><strong>We're number two. We try harder.</strong></p> <p dir="ltr">This USP does a fantastic job of turning a drawback into a benefit. For a long time, Avis was the second-largest car rental company, after Hertz. In fact, Avis was struggling just to stay afloat.</p> <p dir="ltr">As part of a total image makeover, Avis hired the famous ad agency Doyle Dane Bernbach to come up with a new ad campaign. The campaign was so successful, Avis' market share went from 11% to 35% in just four years.</p> <p dir="ltr"><strong>Fed Ex</strong></p> <p dir="ltr"><strong>When it absolutely, positively has to be there overnight.</strong></p> <p dir="ltr">FedEx no longer uses this slogan, but while it was in effect, it was a perfect example of a compelling slogan. In very few words, FedEx was able to convey the message that it guarantees that it will deliver your package on time. Fed