Using your niche for better PR results with Pretzel Kids CEO Robyn Parets

<p>In this episode of the podcast, <a href="https://www.linkedin.com/in/robynparets/">Robyn Parets</a>, Founder and CEO of <a href="https://pretzelkids.com/">Pretzel Kids</a>, a yoga company for kids that offers online and in-person classes, joins us to explain how displaying your niche can help you stand out and gain better PR coverage. Robyn and Sam Brake Guia, host of The Loudspeaker, also discuss how Pretzel Kids selects content for its online blog, why press releases alone are no longer enough to get PR coverage and the importance of building relationships with journalists. &nbsp;</p>